Every Biofficina Toscana shampoo can make a difference: working with Ogyre for cleaner seas

Day after day, simple routines shape our lives. We care for our bodies, choose products thoughtfully and feel an increasing desire to make more conscious choices with every purchase.

But can such an everyday action really become a tangible contribution to protecting nature?

Biofficina Toscana firmly believes that it can.

That is why the brand has been working with Ogyre for some time, an Italian organisation committed to tackling the serious problem of plastic pollution in the oceans. Its approach is both simple and innovative: the ‘Fishing for Litter’ project.

Tangible help for the oceans

Every day, fishermen and coastal communities involved in Ogyre’s projects do more than bring in their catch. They remove dangerous plastic waste from the sea and coastlines. The collected plastic is carefully recorded, weighed and sent to specialist recycling facilities. This ongoing work not only helps protect fragile marine ecosystems, but also supports the livelihoods of the people involved.

This is far more than a simple donation. It is a concrete, measurable and verifiable initiative to protect the oceans.

Biofficina Toscana has felt a strong connection with this initiative from the very beginning, because Ogyre links the urgent need to protect the environment with the people whose lives are closely connected to the sea. Involving local communities creates an impact that goes far beyond collecting waste. It gives greater value to the work of fishermen, encourages a respectful and responsible use of natural resources and raises awareness of how essential marine ecosystems are to the future of our planet.

Why take part in the project?

True sustainability means taking responsibility for a better future. For Biofficina Toscana, this commitment has been central to the company’s philosophy since its foundation, guided by authenticity, passion and strong values. This is why we chose to connect the spirit of the project with some of our most popular shampoos, products that are part of many people’s daily routines.

This choice is no coincidence. Few cosmetic products are used as naturally and frequently as shampoo. That everyday use creates great potential, making shampoo an ideal ambassador for a project that involves people directly and shows how a simple routine can contribute to protecting the environment.

Through this initiative, the Italian manufacturer funds the recovery of marine litter in an amount equivalent to the plastic used in its own packaging, making a direct contribution to reducing the impact on the natural world.

Every choice matters. One of the most important aspects of this project is that everyone can be part of it. Anyone who chooses these products contributes to the cause.

It is a clear example of the impact that can be created when many small, everyday actions come together to achieve something greater.

This is the message that Biofficina Toscana and Ogyre want to share with the world: every drop counts. Every action can bring change.

It reflects the belief that true sustainability grows from mindful choices and consistent small steps that, over time, can lead to meaningful change. No action is too small when it is shared by many people working towards the same goal.

In 2026, Biofficina Toscana also took part in the ‘Ocean Challenge’, the international initiative launched by Ogyre to mark World Oceans Day.

Together with 68 partner companies, and thanks to the work of fishermen and local communities in Italy, Brazil, Indonesia and Senegal, almost 45,000 kilograms of marine and coastal waste were recovered from the oceans.

This result shows how companies, consumers and organisations can work together to make a tangible contribution to protecting the oceans.

This achievement provides further encouragement to continue on a path built on conscious choices, transparency and responsibility. It reinforces the belief that creating a better future depends on meaningful partnerships that generate real value and connect companies, people and communities across different regions. For this reason, Biofficina Toscana will continue to support initiatives of this kind, guided by the belief that every small daily choice can make a genuine difference.